23.9 C
Washington
spot_img

Why Schlitz used “Vintage Boxing” Events as a Brand Building Strategy

American beer brand Schlitz hosted last month in Los Angeles a vintage-inspired evening of Vintage boxing. The event was filled with retro eye candy and a 1920s-inspired aesthetic that made it feel like you were stepping back into the past or onto a film set.

About 400 media and clients attended the event, as well consumers who entered an online contest. The goal was to raise awareness of the brand in the target market for growth and promote the Chicago concept that was launched in July. The moody event was produced by Bagavagabonds.

Why would a brand with a long history versace robe jackie jean photography launch a theme based on the ’20s? The organizers believe that the strong style of the era lends a coolness consistent with the brand’s messaging. It was also an historic time for both the brand and Los Angeles.

The evening started with a cocktail party, seven-piece orchestra, cigar rolling and stamping Vintage boxing cards. There was also dancing and oysters. There were four sanctioned bouts, lightweight, welterweight and middleweight. Amateurs competed for bragging rights as well as trophies. The matches were enhanced by entertainment and announcers that were specific to the period. These included the L.A. Follies dance troupe, a classic jazz ensemble orchestra, a barbershop quartet, and a quintet of musical acts. Pro boxer Sugar Mosley presented the trophy for heavyweight at the event.

He said that the “elevating American culture” mission of the brand was also possible with the Vintage boxing focus. He said that the brand was showcasing the professionalism of Vintage boxing and bringing attention to its past. Mecca Cox, a freelance stylist, handled the styling and costuming of the costumes and ensured that everyone, from the Vintage boxing referees and trainers, to the performers and security personnel, matched the theme.

The Schlitz Bouts featured four sanctioned bouts: lightweight, welterweight and middleweight. The Schlitz Bouts were designed by the Brooklyn Circus, an American men’swear label. They also released a commemorative apparel line, the Brown Bottle Vintage Boxing Club Collection.

Original Vintage boxing cards from the original period. These cards are similar to more popular baseball cards and feature images of the fighters. Each card was stamped with a postcard format by a vintage letterpress on site. The cards could be written by guests to their friends and then mailed by organizers.

Kawaii Monster Cafe, Tokyo

Tokyo's Kawaii Monster Cafe is a popular theme restaurant where you can eat with robots, have mad hatter tea parties, and even be served...

15 Things You Should Do in Shibuya, Tokyo

There are many things to do in Shibuya, including the Shibuya Crossing at the centre and endless food, drink and shopping options. Shibuya is...

How to Protect Yourself from the Coronavirus while Traveling?

You might be curious about how to avoid the Coronavirus when traveling, given the topic is so prominent in the media. Must Read: the best...

Three Reasons to Rent a Maui Timeshare

Unmatched hospitality, beautiful beaches and endless adventures are just a few reasons why tourists visit Maui. There are many accommodation options available to help...

One of the most popular things to do in The Bahamas is swimming with pigs

Here's how to get to Pig Beach, when to go and where to stay. Never Miss: https://www.tripanything.co.uk/staniel-cay-travel-guide/ Imagine it: turquoise water crystal clear, sunny days, little...
spot_img

LEAVE A REPLY

Please enter your comment!
Please enter your name here

error: Content is protected !!